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Grovia, provider of digital partner recruitment solutions, enters into a strategic relationship with Refersion focusing on accelerating partner onboarding to Refersion customers.

 Seattle, Washington – Feb 3rd, 2021 – Grovia Inc., a partner marketing startup that accelerates customer growth through affiliate, influencer and partner recruitment, announced that it has expanded its partnership with Refersion Inc., one of the industry’s fastest-growing affiliate management platforms. The two companies have entered into a strategic collaboration agreement to broadly increase partner-driven revenue across customer accounts through automated partner discovery, outreach, and activation.

Leveraging Grovia’s partner recruitment solutions, the partnership will drive new revenue-driving content creators, affiliates, influencers, and strategic partners to Refersion merchant offers. Over the coming weeks, select Refersion customer accounts will be invited to participate.

“Grovia’s blend of partner recruitment automation and managed services help merchants get the most out of Refersion,” said Ashley Spiker, Director of Business Development at Refersion. “With this expanded partnership, our customers will gain access to new affiliates and benefit from accelerated revenue growth on the Refersion platform.”

Grovia plans to take full advantage of the wide breadth of functionality offered by Refersion, including affiliate offer management, conversion tracking, and the Refersion Marketplace. Grovia’s integration with the Refersion platform connects Grovia-recruited partners with Refersion merchant offers.

“Grovia and Refersion share a passion for connecting brands with effective partners” said Ian Brodie, CEO at Grovia. “We’re excited to deepen our partnership and share the benefits of partner recruitment automation with Refersion customers.”